Ecommerce audit
A practical ecommerce website audit: what to crawl, how to rank issues by revenue impact, and when a tool beats a checklist.
Free account, no password: confirm your email via the link, then run your first audit.
A useful ecommerce audit follows a shopper: home or campaign landing, collection, product page, then the friction that happens before checkout. If you start with brand guidelines or a 90-item SEO checklist, you will produce a document nobody ships.
Getmoresales scores conversion, product SEO, mobile speed, catalog and trust on the same scale so the first slide is “what to fix first”, not “here are 40 observations”.
You need evidence, not opinions. At minimum: the live theme, sampled product pages, screenshots of home and PDP, Core Web Vitals or a lab proxy, structured data, and the conversion components that actually sit on the page (reviews, delivery promise, sticky add to cart, search).
Skip checkout login walls unless you have a test account. The audit should say that limit in public: we do not pretend we completed a purchase.
A missing favicon is not in the same class as a product page without reviews or a 4.5s LCP. Our report axes use explicit weights (speed, SEO, UX, pricing). If your audit tool cannot explain why item #1 beats item #7, it is a crawl dump.
Write each issue as: evidence on this URL, why it blocks a sale or an indexation path, and the first fix. Link the methodology so a consultant can disagree with a weight instead of arguing with a black box.
Use a crawl-based audit when you need a baseline this week, a second opinion on a theme launch, or a comparable score across a portfolio. Hire a senior CRO consultant when you need research (session replay, interviews, experiment design) that a crawler cannot see.
The two stack: run Getmoresales first, then spend the consultant hours on the three leaks the crawl ranked highest.
Free account, no password: confirm your email via the link, then run your first audit.
