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Checklist

Ecommerce audit checklist you can actually ship this week

A usable ecommerce audit checklist: product page, catalog SEO, mobile speed and trust signals — then run the crawl so it is not a PDF you forget.

Free account, no password: confirm your email via the link, then run your first audit.

Product page (the page that prints money)

Gallery, variant UX, price visibility, reviews, delivery promise, sticky add-to-cart on mobile, and a primary CTA that does not compete with ten apps. If the PDP fails, collection SEO will not save the month.

  • Buy box visible without scrolling on mobile
  • Reviews or a clear “no reviews yet” treatment
  • Stock and shipping in the same viewport as the CTA
  • Image alt and Product schema on sampled SKUs

Catalog SEO

Unique titles, indexable product URLs, sitemap coverage, collection cannibalization, and structured data that matches the visible offer. An ecommerce SEO audit is not “add more blog posts”.

Speed and mobile

LCP on PDP, app weight on Shopify, third-party reviews widgets, and theme JS. A pretty desktop screenshot with a 5s phone load is a conversion bug.

Trust and legal

Payment cues, returns, privacy and terms linked from the footer and checkout-adjacent pages. In France this is also compliance, not decoration.

Turn the checklist into a ranked plan

Checklists stall because everything is P1. Paste the store into the Getmoresales audit and get scores plus a ranked plan. Keep this page as the human-readable map of what the crawler looks at.

FAQ

Is a checklist enough?
No. It is a memory aid. You still need live evidence on your theme and catalog.
How many product pages should I sample?
Enough SKUs to see variants, out-of-stock and best sellers — we sample rather than crawling 50k URLs on the first pass.

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Skip the checklist — run the audit

Free account, no password: confirm your email via the link, then run your first audit.