Get more sales. Less guesswork.

A product page audit from real PDP crawls, not a static checklist

Most revenue is won or lost on the product page. We inspect sampled PDPs the way a CRO consultant would.

A checklist PDF cannot see your gallery, variants or review widget

PDP conversion is a system: media, buy box, proof, specs and SEO markup.

We extract those blocks from live HTML and screenshots — desktop and mobile.

Recommendations point to missing components, not vague “improve the product page”.

PDP elements

Gallery

Number of images, video, zoom patterns when detectable.

Buy box

Price, variants, ATC, stock and delivery hints above the fold.

Proof

Reviews, Q&A, size guides, trust marks.

SEO of the PDP

Copy depth, alt text, Product schema on the sample.

Example of a result

One hero image, no reviews, variants in a native select with no stock per size. High bounce risk on mobile. Reco #1: richer gallery + review widget.

See a live public audit: gymshark.com · How scoring works

Who it is for

Product, ecom and CRO owners who want a PDP-specific diagnosis.

Not a full-site SEO audit. Catalog indexation is covered on the ecommerce SEO audit page.

FAQ

How many PDPs are sampled?
A representative sample from the sitemap/crawl — not every SKU on a 20k catalog in the standard run.
Does it work on custom themes?
Yes, via HTML heuristics and screenshots. Unusual custom elements can be missed — that is documented in methodology limits.
Variants and size guides?
We look for variant selectors and size-guide patterns. We do not add to cart.
Shopify themes?
Yes. The Shopify CRO audit adds theme/app language on top of this PDP view.

Audit a product page