Get more sales. Less guesswork.

Find mobile and navigation friction that quietly kills checkout intent

UX here means the storefront journey shoppers actually touch — especially on a phone.

Desktop-perfect stores still fail on a 390px screen

Tiny tap targets, cookie walls, heavy media and a buried search field are UX issues with conversion costs.

We score quality P1 (media, mobile, forms, cookies), design coherence and internal search.

Accessibility heuristics (captions, blocking issues) are included where we can measure them automatically.

UX surfaces

Mobile

Captured phone viewport, media weight, tap-friendly patterns.

Navigation & search

Menu depth, filters, internal search probes.

Design

Visual coherence, logo/favicon, perceived positioning.

Friction

Cookie banners, forms, broken-link samples.

Example of a result

Desktop 82, mobile UX dragged by a full-screen cookie wall and 8MB hero video. Reco: defer media + quieter consent UI.

See a live public audit: gymshark.com · How scoring works

Who it is for

UX and ecom managers accountable for mobile conversion and perceived quality.

Not a full WCAG audit. Automated checks plus heuristics — see methodology limits.

FAQ

UX audit vs CRO audit?
UX = friction, navigation, mobile, a11y signals. CRO = conversion heuristics and test hypotheses by page type.
Do you test keyboards and screen readers?
Not a manual a11y audit. We flag blocking automated issues and captions where detected.
Speed is UX too?
Yes — Core Web Vitals sit on the speed axis; this page emphasizes interaction and layout friction.

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